Minimum 2 years of experience in a similar role. Please refer to the job advert for further information.

ODEL PLC, a fully owned subsidiary of Softlogic Holdings PLC, since the inception, has been the leading fashion-forward and trend setting department store brand in the country. With 30 years of expertise as a premier fashion and lifestyle brand, the company revolves around a simple, yet winning philosophy: a relentless search for the highest quality products and services across the globe, coupled with a superior customer service that ensures a uniquely memorable shopping experience to the customer. ODEL is the custodian of a range of premier brands, spanning from fashion to lifestyle, as well as the home to a range of beloved home grown brands. ODEL continuously evolves to offer customers new experiences, new brand additions, insightful and fashion savvy campaigns that help keep the brand at the foremost of fashion and lifestyle to both local audiences and tourists who patronize the store.

ARE YOU A CREATIVE, INNOVATIVE, DIGITAL NATIVE WITH A PASSION FOR FASHION? DO YOU HAVE AN EYE FOR STYLE AND A FLAIR FOR THE WRITTEN WORD? THEN THIS OPPORTUNITY IS FOR YOU!

SENIOR MANAGER - SOCIAL AND DIGITAL MEDIA

JOB PROFILE 
  • Establish overall social and digital media strategy for the brand and manage the timely execution of the same 
  • Manage all social and digital media platforms for the brand, by ensuring timely delivery of content and strategic,
  • ROI driven advertising campaigns
  • Respond to customer inquiries and offer a positive customer experience
  • Assist the branding team with the digital execution of branding initiatives
  • Create moodboards, manage and coordinate fashion photoshoots for the brands under the ODEL umbrella
  • Managing costs related to all social/ digital media marketing activities
  • Offering analytical insights and regular reports on the performance of digital marketing campaigns

CANDIDATE PROFILE
  • A Degree / Professional qualification in Marketing/ Digital Marketing or a similar specialization
  • Minimum 2 years of experience in a similar role
  • Proven experience in running paid ad campaigns on Facebook, Instagram, Google ad platforms and LinkedIn 
  • Experience in SEO / SEM mechanisms
  • Strong content writing skills
  • Google search ads, display ads and analytics certification preferred
  • Facebook blueprint certification preferred
  • Experience in organizing and managing fashion photoshoots

If your profile fits the bill, 
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