Previous experience in digital marketing including advertising. Please refer to the job advert for further information.
Social Media Executive - Colombo
An attractive remuneration package for the right candidate.
Responsibilities
- Plan and executive online marketing activities including Web, Social Media, SEO/SEM, demand generation, and leads generation.
- Tracking the effectiveness of various campaigns and course-correcting as required.
- Manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
- Designing and writing social media content.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Weekly/monthly performance reports and internal system updates.
- Optimize user experience for both the app and website.
- Brainstorm new and creative growth strategies.
- Evaluate emerging technologies.
Qualifications
- A degree in digital marketing or an equivalent qualification.
- Previous experience in digital marketing including advertising.
- Experience Facebook campaigns.
- Has a good understanding of SEO/SEM.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website and app analytics tools.
- Experience in offline marketing is preferred.
- Experience in the travel & hospitality industry would be an added advantage.
- Possess proficiency with Adobe Photoshop, After Effects, and Premiere Pro.
- Skills and experience in creative content writing.
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