Proven experience in digital marketing or a related role. Please refer to the job advert for further information.
EXECUTIVE - DIGITAL MARKETING
Infinite Business Ventures is a dynamic and innovative E-commerce & Retail company committed to delivering top-quality products to our customers. We take pride in our commitment to excellence and strive to foster a culture of creativity and continuous improvement. As we continue to expand our marketing efforts, we are seeking a skilled and enthusiastic Executive - Digital Marketing to join our team and contribute to our success.
Position Overview:
As a Executive - Digital Marketing, you will play a key role in executing our marketing strategies to promote our brand, drive customer engagement, and support our business objectives. You will collaborate closely with the marketing team and other departments to implement campaigns, analyze performance, and contribute to the overall success of our marketing initiatives.
Key Responsibilities:
- Collaborate with the marketing team to execute marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
- Assist in the development and implementation of marketing strategies to increase brand awareness and drive lead generation.
- Create and curate engaging content for marketing materials, including social media posts, blog articles, and email campaigns.
- Monitor and analyze marketing performance metrics and provide insights for continuous improvement.
- Conduct market research to identify trends, customer preferences, and competitor activity.
- Support the coordination of events and promotional activities.
- Assist in the management of marketing budgets and expenses.
- Stay updated on industry best practices and trends.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing or a related role.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Detail-oriented with a strong analytical mindset.
- Ability to work effectively in a collaborative team environment.
- Meta business suite, ad manager, manual audience targeting and advantage + targeting.
- Sound knowledge on ROI, ROAS, marketing efficiency and performance tracking on ad spend.
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